Signs Express.
A complete website consultancy project, alongside a full audit of digital activity, led to a re-structure of AdWords activity and an ongoing relationship to further improve leads.
Brief.
Signs Express approached us in early 2016 to manage their organic SEO and AdWords channels, with the aim to increase leads through both channels and improve ROAS from AdWords activity, as well as consult on a brand-new website.
Process.
Working closely with the in-house marketing team at Signs Express, an AdWords account audit was performed to identify areas for improvement, leading to a complete re-structure.
New website
Shorthose Russell helped ensure the new website followed best practice guidelines and created a full redirect strategy to ensure that a strong organic position was not affected by the large website move.
AdWords
A full re-structure of the AdWords account led to large gains in leads and far greater engagement, with a 95% increase in click-through rate.
Results.
On-going work
Our continued work covers maintaining and improving organic visibility, SEO consultancy, management of multiple paid search accounts, working on conversion rate optimization to match and exceed lead targets, as well as training and growing an in-house digital team.
