Work.
Priscilla Bacon Hospice.
Brand, Website design and consultancy project
Priscilla Bacon Hospice approached Shorthose Russell to redesign their brand and website in support of their campaign to raise £12.5million for a new hospice development to provide end of life care for Norfolk.
Brief.
Charities and not for profit sector organisations face several challenges when it comes to web design. One is the shear amount of content aimed at numerous different audiences - stakeholders, volunteers, fundraisers, donors etc., all need different information. Our aim was to make it easy for each audience to find exactly what they want without it being PDF overload.
Process.
Website design
- Working closely with stakeholders, the campaign team and 3rd party website developers we:
- Ran an interactive stakeholder workshop with key stakeholders, defining business goals, charity and donor needs and technical capabilities.
- Next, we set out to increase awareness of the various ways people could get involved to raise money for the hospice by planning the content required for the website.
- We then used their existing logo and brand guidelines to design, project manage and test a new responsive website.
- The website features an interactive buy a brick virtual wall of donors, artists impressions of the new hospice building and grounds, various events for people to get involved in to raise money and a map of charity shops.
- We planned the site structure, identified new content, helped upload content and on-page SEO.
Results.
We have lots of success metrics, including an incredible 52% increase in traffic year on year since launching the new site, and year-on-year improvements such as:
- Organic search increase 23%
- Direct traffic increase 120%
- Social traffic increase 220%
- Referral traffic increase 196%
- New visitors to the website are up by 52%
